The Burberry Knight on Threads

A Burberry hero, brought to life for the digital age.

The Equestrian Knight has been one of the house’s most iconic motifs since circa 1901. Building on surprise appearances at Burberry shows and in campaigns, we gave him a voice of his own on the social media platform Threads. I collaborated with a team of in-house creatives to craft a distinctive tone – wry, thoughtful, unmistakably British – bringing Burberry’s heritage to life in a modern, unexpected way.