Burberry vs The Weather

The official (unofficial) matchday programme.

A fictional matchday programme created in support of Burberry's A Good Sport campaign, based on an imaginary fixture between Burberry and the British weather. Designed as a printed takeaway for clients in-store, the piece extended the campaign beyond the usual marketing channels, bringing its football-inspired theme to life through editorial storytelling.

Inspired by the wit and nostalgia of classic British football programmes, I developed copy that blended playful humour, surprising facts and Burberry's distinctive character to create an unexpected brand experience. And the winner is…