Burberry Summer Maze

Bringing to life a quintessential British experience in the heart of Shanghai

An immersive installation inspired by the charm of an English country garden, brought to life through an interactive maze and digital game. Visitors navigated the maze, scanning QR codes to collect coins and unlock clues along the way.

I developed the copy and storytelling for the experience, creating playful clues that encouraged visitors to explore and discover statues inspired by British and Burberry iconography. The result was a playful brand experience that brought Burberry's British heritage to life through discovery, interaction and a little friendly competition. Game on!