Newsletters for COS

A fresh copy identity for COS’s customer newsletters, crafted to reflect the brand’s considered, minimalist identity.

Working with the CRM and creative teams, I developed headlines and body copy that are precise, purposeful and aligned with COS’s design‑led voice – balancing editorial clarity with product relevance. Each send was written to enhance the brand’s connection with its audience, supporting engagement while maintaining a refined, understated tone consistent with COS’s ethos.