COS: Social Media Captions

Writing for a global audience of over 3 million followers, this project was all about voice with purpose: timeless, engaging, and product-centric.

COS’s aesthetic is defined by clean minimalism and considered design – pieces that feel essential, not seasonal – and the social copy needed to echo that with restraint and poise. Working closely with in-house creative and social teams, I crafted captions with quiet confidence – clear, thoughtful, and firmly aligned with COS’s design-led identity.